According to a Spa Survey Men Warm to Spas to Combat Stress and as an Added Benefit - Male Spa-Goers Report an Improved Love Life!
A KSL Resort sponsored survey shows that an overwhelming majority of American men (73.3%) believe that spa treatments can help relieve the stress of business travel. According to the survey commissioned by KSL Resorts, a leader in the resort spa industry, nearly half of those surveyed (45%) said that business travel has grown even more stressful during the past year, citing everything from airport security concerns and delays to crowded flights. Spas may provide the antidote, and offer some unexpected side benefits, as well.
These findings closely mirror those of the International Spa Association (ISPA), which reports that men make up 29 percent of all spa-goers nationally, according to the most recent available data. As the survey indicates that the vast majority of men gain their spa experience while traveling to a resort (71.5%) versus going to day spas (36.1%), gym spas (18.8%) or destination spas (16%).
Male athletes have realized the benefits of massage treatments for some time, and the men surveyed for KSL Resorts reacted positively to potential “sports massage” offerings, versus treatments such as “hot stone massage.” The resorts may want to let men do the talking themselves about potential benefits, as unexpected feedback came out of the survey. When the entire pool of respondents was polled, including men who have never been to a spa, 35% reported a belief that spa-going could lead to an improved sex life. Of those men who have actually experienced spa treatments, however, a startling 60.4% report the belief that spa treatments lead to an improved sex life. Men are showing an increasing willingness to try spa treatments, urged on by their spouses or girlfriends.
Source: KSL Resorts'
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